CoreLife Promotional Display is an environmental design project that emphasizes the four disciplines in medical, nutrition, exercise and behavior.
Year Created: 2022
Format: Environment, Screen, Print
Colleague: Justin Gladden
"In which ways can a promotional display paint an image about the company?"
The Brand:
CoreLife was a healthcare organization that communities, health systems and employers relied on to care for people struggling with obesity and its chronic illnesses through the four disciplines of medical, nutrition, exercise and behavior. They wanted to separate themselves from the other companies, who promoted fad diets and crazy fitness routines, so that the at-risk patients can have a better understanding and confidence to take the first step at CoreLife. Therefore, the project needs to be able to visually communicate and tell the story of CoreLife: the company's history, values, philosophy, services and patient outcomes.
The Process:
The design comes as a presentation video on the loop. Each frame is limited to 15 seconds and the contents need to be fully perceived within the given amount of time. The final production is a collaborated effort between the design team, creating from still 2D design to an animated slideshow.
The solution:
The design follows the company brand guidelines, giving a coherent and consistent look for this display when installed at the clinic offices. Its intention serves the patients and visitors who wait to be seen by the faculty's staff so that they can learn more about CoreLife essences. The display also enhance the total clinical experience, delivering a professional, rooted values for CoreLife and bringing merit to their services.
Clinic Office Environment Design:
The displays around the clinic office also got revamped to be on-brand with CoreLife style guidelines.
Covid-19 Vaccine Materials:
CoreLife was authorized by Governor Larry Hogan to administer COVID-19 vaccines for the citizens of Maryland. To inform the public of this opportunity as well as educating them about the procedure, CoreLife insists on creating promotional materials to help spreading the messages.
