Written Programs are CoreLife Fit membership comprises exclusive programs available in the digital library app. Each program is tailored to provide guidance on exercise routines aimed at enhancing individual coordination and strengthening the overall body.
Year Created: 2021
Format: Mobile devices
Typefaces: Montserrat, Urbane Rounded
The Problem:
"EXERCISE IS MEDICINE"
CoreLife recognized the importance of conveying the message that "exercise leads to overall wellness." However, many patients felt intimidated or unprepared to begin, often neglecting the fitness component of their weight loss program. To address this, CoreLife Fit sought a design solution that integrated both educational and promotional elements. Additionally, the project format required two versions of the written programs: a calendar-style and a timeline-style format.
Idea + Type Pairings Concept
The Solution:
CoreLife launched these programs as guidelines to educate and motivate patients toward reaching their predetermined goals. The written programs aided in keeping patients on track by providing access to their exercise schedules and instructions. The objective was to promote user engagement and convenience, allowing patients to feel empowered to exercise at their own pace while having access to assistance with just a button-tap. The programs were designed to be simple and inviting, offering privacy and comfort to support individuals in completing their daily tasks.
How could we optimize the user experience to be universally inviting and simply accessible?
All content from each written program was presented within a one-page access format. If users had any questions, they could use the app to contact expert staff and receive real-time assistance.
